Pharmaceutical Branding
Client: Symbiosis
Symbiosis, a major pharmaceutical manufacturer, partnered with me for creative leadership to elevate and drive their brand by developing a refreshed visual identity.
My role was to translate their brand pillars (Strength, Trust, Innovation, and Warmth) into essential assets, bringing harmony and consistency to multiple touchpoints and ensuring a seamless global brand transition.
Work Produced
I provided consistent materials that reinforce Symbiosis' position as a respected and dependable partner while achieving seamless integration across all channels.
Impact
Key deliverables included:
• UI Designs for Web Experience: Developing User Interface designs that simplified complex information, ensuring their digital presence reflected a clear, reliable, and modern experience, aligning with the brand's innovation and trust.
• Print and Event Graphics: Designing high-impact print brochures, flyers, and bespoke event graphics for trade shows and industry meetings, maintaining visual coherence in physical touchpoints.
• Sales Enablement Tools: Creation of PowerPoint presentations and presentation templates for their global sales force, standardizing the visual identity and providing a connected experience for clients.
• Digital Content Adaptation: Production of highly effective social media graphics for campaigns and rapid-turnaround needs, ensuring consistent brand voice and look across all online platforms.
